Case Studies

Results that speak
louder than promises.

A selection of what we've delivered for clients across industries. Every number is real. Every result is the product of strategy, execution, and relentless optimisation.

Case Study - 01
B2B SaaS · EMEA & North America

From zero pipeline to market leader in 12 months.

An EU-based workflow automation company needed to penetrate the US and broader international enterprise markets without building a full internal marketing team. They had strong product-market fit domestically but no scalable demand generation engine and limited brand recognition beyond their existing customer base.

MBI Group embedded as their full marketing department - building a complete demand generation program from scratch. This included a content-led SEO strategy targeting mid-funnel enterprise keywords, a multi-channel outbound program, ABM campaigns targeting 300 named accounts, and a complete redesign of their conversion infrastructure. Within 12 months, they were closing deals with Fortune 500 companies they hadn't been able to reach previously.

340% Increase in qualified pipeline
3.2× Demo-to-trial conversion rate
11mo Payback period (down from 18)
+340% Pipeline B2B SaaS · 12 months
M1M3M6M9M12
3.2× Demo → Trial rate
11mo Payback period
Case Study - 02
E-Commerce · Global Fashion & Lifestyle

$180K to $890K monthly revenue in 14 months.

A fast-growing fashion label had strong domestic traction but was unable to break into international markets profitably. Their paid acquisition costs were spiralling, their brand storytelling was inconsistent across channels, and their website was converting at well below industry benchmarks.

We rebuilt their digital marketing stack from the ground up. New creative strategy and brand guidelines, a full performance advertising overhaul across Meta and Google, influencer partnership programs in four target markets, and a complete CRO programme that increased site conversion by 2.4x. The combination of lower acquisition costs and higher conversion turned an unprofitable international push into a scalable growth engine.

3.8× Monthly revenue growth
61% Reduction in CAC
12 New markets entered
3.8× Revenue E-Commerce · 14 months
$890K $535K $180K
61% CAC reduction
2.4× Site conversion
12 Markets entered
Case Study - 03
Professional Services · Management Consulting

Building digital authority in a relationship-driven industry.

A mid-size management consulting firm in Australia had built their business entirely on referrals and personal networks. As the market became more competitive and digital-first buyers began their vendor evaluation online, they found themselves invisible at the top of the funnel - unable to compete for enterprise mandates they were more than qualified to win.

MBI Group developed and executed a comprehensive thought leadership and content strategy - positioning their senior partners as visible authorities on the topics their clients care most about. Combined with a targeted LinkedIn and SEO program, this established a consistent inbound channel that began generating enterprise-level enquiries within six months. By the end of the first year, inbound had become their primary source of new business.

4.1M Organic impressions, year one
67% Increase in inbound enquiries
22 Enterprise clients acquired
Digital Authority Consulting · 12 months
67% Inbound growth
4.1M Organic impressions, yr 1
22 Enterprise clients acquired
6mo Time to first enterprise inbound
#1 Inbound became primary new business channel by end of year
Case Study - 04
FinTech · Maritime Logistics & Tech · Series A · APAC Launch

Zero to 8,500 MQLs and $4.2M in attributed pipeline.

A Series A fintech startup operating in the maritime logistics and technology sector needed to establish brand authority and build a repeatable lead generation engine across APAC - simultaneously. With a lean internal team, no existing marketing infrastructure, and pressure from investors to show traction fast, they needed a partner who could move at pace without sacrificing quality.

MBI Group took on the full marketing function - brand positioning, go-to-market strategy, demand generation, content, and performance advertising - from day one. We built their entire marketing infrastructure in parallel with running campaigns, ensuring nothing was held back waiting for the "right" foundation to be in place. The result was a market presence built from nothing into a recognised name in their category within a single year.

8,500 MQLs generated in 12 months
$4.2M Attributed pipeline created
92% Of target markets penetrated
$4.2M Pipeline FinTech APAC · 12 months
Total Leads 24,000+
100%
MQLs Generated 8,500
35.4%
Sales Qualified ~2,100
8.8%
Pipeline Value $4.2M
92% reach
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